One Man's Journey From Amateur Creative to Marketing Executive.
Embarking on any new journey is equal parts exciting and terrifying. Especially a professional one. You're never quite sure where the road will take you. So where do you turn for advice on how to get started?
Most of the content I've seen is geared toward existing CMOs helping them hone their craft - or for established marketers looking to break into a trending discipline. What about those first confusing weeks as a marketer? There was no Beginner's Guide to Marketing written by an actual beginner.
so I created one.
I'm not sure where The Road to CMO will take me but I hope my experiences help other marketing novices make decisions that will further their own careers. So come on and travel down the road with me. I hope you find what you're looking for.
About the road
Want to learn more about what The Road to CMO is? Read more about the project here.
get in touch
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