What's the deal?
Most accounts of a marketing professional's success are documented well after their rise through the ranks. Interviews with global CMOs shed light on the plights marketers face in today's data-driven, always-on world and work to humanize them through personal anecdotes and stories of past failures. The thing is, I'm not a global CMO. I'm not even the CMO of the company I just made up in my head (but I did score a sweet internship). So how does the everyday, run-of-the-mill, beginner, make their way to the top?
a man on a Mission
My goal: document that journey from start to finish - as it happens. From my first day as a marketer to the day I take a seat behind that CMO desk (and likely beyond) I will fill this site with musings on marketing-related topics both big and small. Thoughts on emerging trends I don't understand? They'll be here. Reflections on a big mistake or failed campaign? Yup. Those too.
“Don’t bunt. Aim out of the park. Aim for the company of immortals.”
... so what is this again?
The Road to CMO is a beginner's guide to marketing written by an actual beginner. A collection of posts that document my growth from an amateur creative to a marketing executive.
Every new discipline.
Every great success.
Every teachable moment.
The whole truth, and nothing but. Will I make it? Who knows. I certainly don't. But either way it's going to be one hell of a ride.